A Bird in the Hand is Better Than 2 in the Bush??? 
Most are familiar with this age old adage; however is it true when it comes to business?
Yes, I understand that the original premise was to be happy with what you had and not let something go to try to get more, but what if we took a different spin? What if we had a plan and we put the bird in the hand in a cage and devised a plan to catch the other three?
A lot like business when you can’t afford to just hold on to one customer or group of customers and not go after others. Will that one customer or group of customers keep your business afloat? We all know that answer, but are you sure of how to catch those others in the bush?
Create a plan and go for it. You don’t have to throw a lot of money at the plan, but at least have a plan and track the results. What worked? What didn’t? What can you do different? What did you learn? Keep these questions in mind when you are creating your plan and then document the goal of what you want to achieve and the answers to the questions.
You are closer now than you were before, now go do something!