Street Smart Business Academy

A “Street-smart MBA”

The Street smart program teaches the essential knowledge that each business owner should have, but in a non-academical way, totally tailored at running a small business with direct applicable practical knowledge.

It contains 44 weeks of 1 hour workshop sessions around specific topics, 4 five hour ’90 day business challenge’ sessions every quarter, and 4 weeks of ‘completing the plan’ sessions after the 90 day business challenge. Add in about 4 weeks downtime (like Christmas week) and you have a program that teaches you the business basics in about 13 months.

Each session will give you homework, to be ready for the next week. For example, if one week teaches you the essentials of how to write a good ad, then the homework will be to write an ad for your business to show to the instructor the next session.

The program is designed to allow people to ‘stream in’ at any point in time. One additional one on one session will be provided for those who do not start at ‘session 1’.

The four ’90 day business challenges’, which are five hour workshops, are done together with business owners and their key team members who are in other coaching programs. Key is to write a business action plan to improve your business over the next quarter. About 2 hours of the program is a group workshop on a business or self improvement topic.

The week after the ’90 day business challenge’, a session is done on applying what was learned at the 90 day business challenge so that every participant has a workable business action plan for the quarter.

The 44 weekly topics are:

1. Positioning (explaining the program and the essentials of the entrepreneurial mindset)
2. Vision, Mission, Common Goal and the basics of effective Goal setting
3. Basic Financials
4. How to create a strong Company Culture
5. IVVM (technique on how to change your thinking) and Goal setting
6. How to do a Cash Flow Forecast and some Cash Planning techniques
7. Financials and Break Even Points
8. Understanding the Marketing Process
9. Advertising
10. ‘Unique Selling Point’ and ‘Guarantee’
11. Financials + (Profit Planning and Balance Sheet)
12. Walletshare
13. Marketing using the Internet
14. Selling 1: Understanding the Sales Process
15. Financials I (Ebidta and Overhead)
16. DISC (Behavioral Communication Styles)
17. Selling 2: Positioning and Closing of the Sale
18. Selling 3: Overcoming Objections
19. Financials I+ (Estimating)
20. First Business Game Challenge (Game Night!)
21. Selling 4: Phone Etiquette and Cold Calling
22. Comfortzone, Self Sabotage and the Winning Mindset
23. Financials II (Cash Gap and Collections)
24. Systems for Team Performance: Org chart and Position Descriptions
25. Systems for Team Performance: How to create a System Manual
26. Systems for Team Performance: Workflow
27. Financials II+ (use of Key Performance Indicators)
28. Five Levels of Leadership
29. The 8 Dimensions of Self Development
30. Managing your Environment
31. Financials III (Margins)
32. Setting Success Habits
33. Sourcing and Recruiting of an A class team
34. How to do Employee Evaluations
35. Financials III+ (Business process accounting)
36. Marketing using Social Media
37. Selling 5: upselling and cross selling
38. More Marketing Strategies
39. Financials IV (Profit opportunity analysis by comparing monthly 8 ways)
40. Second Business Game Night, invite your friends
41. How to manage Conflicts
42. Videos and Testimonials
43. Financials IV+
44. Graduation Night