Mid Atlantic Strategic Services was initially born as a company that would provide complementary services to clients of local Business Coaches. What had happened was that several coaches kept mentioning that they assigned tasks to their clients which the client lacked the resources for to do in conjunction with Business Coaching.

Anja Reijngoudt, Founder of Mid Atlantic Strategic Services

For example, some of the coaching clients discovered during the coaching process that their accounting books were a total mess. When accounting firms or bookkeeping firms got involved, they would try to fix the books with only the accounting view in mind. They would often ask a significant amount of money or smelled an opportunity to have a new client forever, while the business owner was in reality only looking for someone who would fix the books, then train an employee to do the books the right way from then on.
The same need was true for Finding Key Employees, doing Social Media Marketing, or finding a good Search Engine Optimization company that would not charge an arm and a leg, but that also would deliver the results the business coaches and their clients were looking for.

Thus Karen Boyd who was setting up Social Media Marketing services and Anja Reijngoudt who was a bookkeeper that often was hired to fix the mess the coaches had identified and then train the employees to do it properly, came together and founded Mid Atlantic Strategic Services.
It did not take long before the company decided to actually employ their own Business Coach, which was Cort Maddox, who was trained as a Compound Coach.
When René Hollebrandse’s franchise agreement with ActionCOACH expired, he was asked to also become a certified Compound Coach, in order to become CEO and Lead consultant of the company. One of his first actions was to do an in depth investigation on the quality of local web-based marketing services, quickly deciding that this area needed to become part of the ‘Strategic Services’ as well. Or in René’s words:

“The fields of professional PR, marketing psychology, Social Media and Search Engine Optimization are merging, and any self respecting company in the field of general business consulting or business coaching that does not invest in playing a leading role in this field, is doing its clients a huge disfavor”

After becoming a certified partner with the Fletcher Method, a webfunnel optimization firm, the Triple TRIAD system was born. It is a step by step approach, with both industry specific filters, as well as taking into account the size and maturity stage of a business, mapping over 1300 best practices in business and psychology to a roadmap that brings a business 'to the next level'.

The system that was developed to help business owners improve their bottom lines was so much more extensive yet easy to follow that it drew the attention of other entrepreneurs, leading to the founding of the Acretto company.

Copyright Mid Atlantic Strategic Services 2019